This past December, Ford rolled out its aluminum-body F-150 truck, the first of its kind for the company, but it seems like the new truck is just not cutting it: sales dipped for the car manufacturer’s F-Series truck line this February, and has put the company squarely behind its competitors.
Typically, the F-150 has the highest selling rate in the US; however, this February, overall sales dropped by two percent. Ford believes sales will continue to grow by 8 percent this year to 1.29 million units, compared to February 2014.
The Ford Transit light commercial vehicle and the Transit Connect compact panel van gave Ford trucks a four percent boost, even though the F-series line dropped by 1.2 percent. The Explorer full-sized crossover also gave the company’s stats a little nudge— the crossover jumped by 32 percent to sell 17,027 units.
It’s a shame that Ford’s F-150 isn’t selling as well as we’d hoped, since the company went through the entire process of shifting from a steel to aluminum body, which required new equipment and manufacturing processes. Obama has made this move a requirement for the automobile industry, mandating that manufacturers double new-car average fuel economy by 2025.
Developed and Written by Dr. Subodh Das and Tara Mahadevan
March 4, 2015
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