Novelis Introduces The Evercan

Last week, Novelis, the world’s largest flat-rolled aluminum maker, announced the introduction of the evercan™ sheet, the first commercially-created and certified high-recycled content aluminum sheeting for beverage cans.

The evercan sheet is made of a minimum of 90% recycled content. Novelis has partnered with the Georgia micro-brewer Red Hare to manufacture the brewer’s beer in the sheeting, which will debut in May. Novelis’ evercan sheet manages to bridge the gap between consumer recycling and new cans, which will also have a positive effect on the environment through energy and emissions reductions. Recycling aluminum necessitates 95% less energy than creating new aluminum sheeting, and expels 95 percent fewer greenhouse gas emissions.

Novelis’ partnership with Red Hare sets an example for all beverage companies to instead use the highly recycled evercan sheeting, rather than new cans. Red Hare is a leader itself in the craft beer world—it was the first craft brewery to bottle its beer in aluminum cans. Now almost 400 US craft brewers use aluminum to can 1,300 different beers.

The evercan is available around the world: Novelis’ plants in North America, Europe, South America and Asia are now authorized to manufacture the evercan.

See also:
Novelis Sustainability Report 2013
Aluminum Can Continues Leadership in Sustainable Packaging as Most Recycled Beverage Container
Novelis Breaks Ground on Aluminum Recycling Plant in Germany

Developed and Written by Dr. Subodh Das and Tara Mahadevan

April 10, 2014

Phinix LLC

Copyright 2013. All rights Reserved by Phinix, LLC.

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One thought on “Novelis Introduces The Evercan

  1. Pingback: “This company invented a better soda can. Why isn’t anybody buying?” – Grist, 30 October 2014 | Phinix, LLC

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